In fact, after a remarkable 20% improvement in January, it even picked up more heat – the 341 heavy trucks registered in February amounting to a new alltime record….and a 30% increase on the same month last year....
The 634 sold in the first two months of this year was a new record, beating the 626 registered in 2015 (which also saw the previous February best, of 320). The year-to-date total was 25% up on last year.
Industry analyst Robin Yates, whose Marketing Hand consultancy prepares this monthly report for NZ Truck & Driver, terms the February improvement – in the wake of last year’s downturn – “astonishing.”
The trailer market also had a record-breaking month, with 118 units registered – 13% up on last year and edging the previous best February performance (116, in 2014).
The 201 trailer registrations for the year just pipped the YTD total at the end of February last year (by one) – but was 7.8% down on 2015’s record-breaking 218.
In the overall heavy truck market (4501kg to maximum GVM) Isuzu continued to be the clear No. 1, with 85 February registrations taking its YTD total to 145.
But the revitalisation of the Fuso brand, with its new distributor up and running, has seen it displace Hino as No. 2 in the overall market in the first two months of 2017.
Its 63 February regos carried it to 119 YTD – about midway between Isuzu and third-placed Hino (87/45).
Fuso’s market share has jumped from last year’s 10.2% to 18.8% YTD at the end of February, with Isuzu on 22.9% (30.0% for the full 2016 year) and Hino on 13.7% (15.7% last year).
Volvo (50/31) remained fourth, followed by stablemate UD (37/19), with Kenworth (29/14) next – and currently claiming 59% of North American truck sales YTD.
Just behind Kenworth was PACCAR stablemate DAF (28/15), followed on eighth-equal by Iveco (24/13) and Scania (24/14)...
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