If the Cleeve Group (made up of Cleeve Transport and Mackley Carriers) was human, it would probably be a teenager....though certainly not in any negative, kids behaving badly sense of the term...
Look at the key characteristics: By the standards of most transport companies it’s comparatively young. It’s energetic, enthusiastic, ambitious and unafraid – almost brash.
Over the past decade it has grown explosively. It’s also stylish, but the style hasn’t degenerated into a bored sophistication.
It’s conscious of balancing between youth and maturity and is trying to not to lose the freshness of the first while adopting the strength of the second. And, like many teenagers, this balancing act shows up in a mild identity confusion. Is it Cleeve Transport or Mackley Carriers?
In fact, it’s a bit of both....and for the moment is happy to stay that way. The black and grey colour schemes of the two divisions are identical but for the names, which are signwritten in the same style, so until you’re close enough to distinguish them the trucks look identical.
The seniority between the two definitely lies with Cleeves: Mackleys has been part of the mix for just five years. However, it accounts for a significant proportion of group activity in Christchurch, being one of the leading crane truck fleets in the city.
The Cleeve side of business goes back to 1978, when Christchurch businessman Tracy McAlister bought a one-truck operation from Murray Cleeve. At the time Cleeve had been in business for around 10 years and was contracting wholly to Dimond Industries, handling long-run roofing.
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